Join the Masterclass

29 June 2019, Four Points by Sheraton Sheikh Zayed Road, Dubai

Overview

Building a successful startup from idea to successful launch and beyond is a mysterious process for many. There is so much information out there and it can be very difficult to obtain what is the right information for you and when it’s relevant to you.

Growing Needs

There is a growing need for knowledge and tools that focus on full startup journey by connecting methods, tools and knowledge from various stages in systematic manner, along with understanding of the service ecosystems supporting this journey.Dynamic startup ecosystems breed new startups that create 2/3 of new jobs, attract international talent and foreign direct investments.

Main Target

The main target of Startup Masterclass is to increase the volume of entrepreneurship and likelihood of startup success by focusing to remove or reduce the biggest “universal risks” and to educate about optimal methods and structures that are both strong and flexible to sustain failures at various levels.

Our Focus

The Startup Masterclass takes a deep dive to discover the startup world through startup development phases framework. The focus of the masterclass is on describing the holistic big picture of startups, related items and journey as a whole and think on each of the key parts of this journey, from formation to validation and to scaling.

WHAT YOU’LL ACHIEVE

An overview to startups, startup development phases and startup ecosystems as the “factory” (or funnel).

Communicating from various stakeholders perspective – from entrepreneurs point of view, team members point of view, investor's perspective, government's perspective, operative support organization perspective for holistic view.

Understand what are the most important activities to focus on from each of these perspectives at each of the development phases.

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WHO SHOULD ATTEND

Anyone who is interested to have better understanding about startups and the journey it takes from idea to success and what are the typical failures and pitfalls in between.

Specifically suited for those preparing to go into this journey, either by starting a venture or joining a venture already in progress

For those working with startups or startup related projects and activities

For those looking to potentially start investing to startups, as new business angel, crowdfunding investor or in form of work investing (sweat equity).

WHAT YOU WILL LEARN

  How startup development phases from formation, to validation, to scaling
  Key terminology – idea & innovation, entrepreneurship & startups
  Key success & failure factors
  About investors, advisors & mentors
  How startup stages help in building a venture
  How do investors and others view startups
  How is value built and measured in various phases
  Some basic methods & tools
  Additional learning & tools/ resources for self-learning

INSTRUCTOR’S PROFILE

NITESH MARWAHA

Education Entrepreneur | Founder | Tech Enthusiast | Instructor | Consultant

With 10 years of experience in the education sector and an inclination toward running a business (since school), he had made his mind very early in his professional career – to be an Education Entrepreneur! With the same vision today, he is the Founder and Managing Director of Infinity Conferences, based out of Dubai, UAE.

Specialties
Research, Management, Startups, Consulting, Training, entrepreneurship, technology, lean methodology, finance, marketing.

Summary
• 3+ years as Education Entrepreneur with personal hard earned success&failures
• 10 years of experience in developing educational tools and programmes to support learning environments (current companies using these tools include Dewa, Etisalat, Huawei, Oracle, and many more)
• 6 years of developing future tech programmes – conferences, workshops and masterclasses
• Trained 500+ students on Business Management, Communication, Marketing and Sales
• Guest speaker on career counselling and business startup at schools, colleges and private institutions
• 3+ years as Education Entrepreneur with personal hard earned success&failures
• 10 years of experience in developing educational tools and programmes to support learning environments (current companies using these tools include Dewa, Etisalat, Huawei, Oracle, and many more)
• 6 years of developing future tech programmes – conferences, workshops and masterclasses
• Trained 500+ students on Business Management, Communication, Marketing and Sales
• Consultant for 4 companies in UAE and India in Food Industry, E-commerce, Uber for Car Parts, and Electronic Innovation
• Guest speaker on career counselling and business startup at schools, colleges and private institutions

PROGRAM

  Innovation - known and validated, what new value, to whom and how is being generated
  Some reasons leading to startup
  Myths busted
  Starting points
  Bootstrapping
  Advisors
  Building Value and Exits
  About exits
  Initial resourcing
  Funding and investors
    • Types of investors

  Investor Communications
  Competition and Copycats

Startup Journey
  only the things that are understood, can be developed
  Startup Development Phases
    • Formation
    • Validation
    • Scaling
  How to use development phases in your journey

Formation (-2 to 0)
  Ideation & Co-founding SHA early part of content
  Company Culture
  Sample values in startup company
  Sample of startup company rulebook
  Mission Statement
    • How should good mission statement look like?
  Vision
    • How should good vision look like?
    • Why set a high ambition vision?
  Strategy
  Mission, Vision & Strategy working together
  Initiate Basic activities
  Team
    • Why startups need a founding team
    • Team Building
    • Co-founding talks
    • How to calculate valuation?
    • Valuation as a tool in calculating co-founder ownerships
    • Shareholder Agreement (SHA)
  Types of business ideas
  Supporting Services for “Formation” Stages
  Entrepreneurship Courses     • Events
    • Hackathons
    • Coworking Spaces
    • Incubator Programme
  Funding sources
Validation (0 to 2)
  Build, Iterate & validate (KPI’s)
    • Speed of iteration / validation cycle is key
  Planning Tools
  Supporting Services for “Validation” Stages
    • Accelerator Programme
  Funding sources
Scale (2+)
  Funding & growth (advisory board, extended team & option plans), & working with big companies

Building Growth
  Connecting paid ads (controlled funnel) to whole funnel
  Marketing channels
  KPI’s
  Supporting Services for “Scaling” Stages

Additional tools & resources

Startup Terminology

Registration

Registration Fee - AED 800 (Includes course material, certificate of participation and lunch/refreshments)

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For further information, please contact us: info@startupmc.com or call us on +971 55 875 2588

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